Cases
Fewer words.More proof.
Our partners tell best how we work. A national airline, a supermarket chain and a handful of tables where guests come back for dessert.
Case 01 · Airlines & travel
Brussels Airlines.
The question
Brussels Airlines was looking for an authentic Belgian product that would enrich the travel experience and strengthen the Belgian identity on board, with the operational reliability that international airline catering demands.
Our approach
In consultation with the teams involved, flavours, portions and service requirements were evaluated. The partnership started with premium portions on board and was then extended across the long-haul network.
The result
In 2026, we expect to reach the milestone of 500,000 ice cream cups delivered to Brussels Airlines. It shows how an artisanal brand can support a major professional partnership without letting go of its vision of taste.
500,000
Cups expected in 2026
100%
Of the long-haul network
Jan 2026
Exclusive partner since
“As a Belgian airline, we see it as our role to give local entrepreneurs an international stage.”
Case 02 · Retail
Delhaize.Intuitive flavour choice in the freezer.
In the Delhaize stores of Groep Van Brussel.
The question
In a well-stocked freezer cabinet, shoppers need to recognise quickly which flavours are available. At the same time, we want to preserve the refined brand identity of Ralph & Roxy's.
Our approach
We are introducing lid rims in the recognisable colour of each flavour, starting with the 125 ml portions with a spoon in the lid and then extending to the other formats. The concept supports choice in store and simplifies the finishing of packaging.
The result
Following the introduction at Delhaize Groep Van Brussel, we are further expanding the presence of Ralph & Roxy's and growing strongly within the Belgian retail sector.
Case 03 · Hospitality
Hospitality.Our first ambassadors.
Our first hospitality partners believed in Ralph & Roxy's before the brand found its way into international aviation and retail. We continue to support and value these early adopters. Although our growth focus today lies in retail and international partnerships, these relationships remain an essential part of our story.
With thanks to
Leuven
Georges.
Hoeilaart
De Commerce & Neo Gusto.
Hoegaarden
Kapittelhuys.
Leuven
Cuore Italiano.
In the press
What others write.
Belgian press & media
De Tijd
Leuvenaar die ijs in carport maakt, levert tot 500.000 potjes aan Brussels Airlines
Het Laatste Nieuws
Ralph & Roxy's, het ijs van Philippe Bogaert (54), verovert intussen letterlijk de hele wereld
ROBtv
IJs op vluchten van Brussels Airlines komt uit … Leuven: “Dat is onwezelijk”
RTBF
Les glaces du Brabançon Philippe Bogaert servies dans les avions de la compagnie Brussels Airlines
L'Avenir
De son carport aux long-courriers : les glaces de Philippe Bogaert, de Beauvechain, s'envolent avec Brussels Airlines
La DH
Des glaces du Brabant s'envolent avec Brussels Airlines : “On a dû adapter notre production aux contraintes atmosphériques”
Radio 2 · WinWin (VRT)
Interview over ambachtelijk ijs en productie
International & aviation press
Aviation24.be
Brussels Airlines brings artisan Belgian ice cream onboard worldwide
Economy Class & Beyond
Brussels Airlines extends its ice cream partnership in all long-haul classes
PAX International
Brussels Airlines adds Belgian ice cream brand onboard long-haul service
AfriTraveller
PaxEx: Brussels Airlines brings Ralph & Roxy ice cream onboard
Aviation.Direct
Brussels Airlines expands its in-flight catering through cooperation with a regional ice cream manufacturer
Uniglobe Travel
Brussels Airlines serveert Leuvens ijsmerk Ralph & Roxy's op langeafstandsvluchten
Global Travel Management
Brussels Airlines enhances long-haul business travel with Belgian artisan ice cream partnership
Entrepreneur stories & partners